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BMW at London 2012

BMW at the Olympics
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BMW at the London
2012 Olympic and
Paralympic Games.

We are proud to have been chosen as the Official Automotive Partner for the London 2012 Olympic and Paralympic Games. Our vehicles will help athletes and officials make their appointment with history. But before that, we are doing our bit to help Games hopefuls qualify and succeed at the Games too. We are calling them the BMW London 2012 Performance Team.

Find out more about our support

Winning the style race

The sporting credentials of the BMW London 2012 Performance Team have inspired us to build on the sporting pedigree of the BMW 3 Series Edition model with features including an M aerodynamic body kit and multi-function leather steering wheel.

Designed to perform

Light alloy wheels, M Sport suspension and sport seats - just some of the enhancements we've made to the 1 Series Sports Hatch to celebrate our sponsorship of the London 2012 Olympic and Paralympic Games.

BMW PRESENTS THE ULTIMATE PERFORMANCE.
A series of films that offer an insight into the world of an elite athlete along with the parallels with BMW. Watch the films below.
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