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ELEVATE
EVERY
MOMENT.
HANDCRAFTED ELEGANCE.
To ensure a truly elegant experience, the dedicated team behind BMW’s luxury class range of vehicles, brings together a symphony of textures and handcrafted materials. For the more discerning customer, BMW Individual offers an extra layer of personalisation, with bespoke paintwork, upholstery and interior trims.
A TRUE MASTERPIECE.
PIONEERING SOULS.
IMMERSIVE TECHNOLOGY.
Broaden your horizons and be immersed in entertainment with the optional 31.3 Theatre Screen found in the BMW 7 Series. Experience an all-encompassing panoramic experience, with spellbinding 8K resolution and automatic rear window blinds to create an intimate, theatrical atmosphere. Music should be felt as well as heard. The optional Bowers & Wilkins Diamond Surround Sound System envelops the listener with in-car sound of unparalleled accuracy and authenticity. Feel that crisp treble, punchy bass and the difference of zero distortion with studio-grade audio that moves. Sit in style with Executive Lounge Seating. The sumptuous reclining rear seats include lower leg support and backrests with massage function to help relieve stresses and strains… so you can unwind in perfect comfort.
